The internet is a weird place which is a given to most people. It’s by design all-inclusive – which means you only have to take a little bit of time to look for something your interested in and then you’ll be able to find other people who are also interested in the same thing. Because of this aspect, all sorts of groups spawn both good and bad. It also results in a weird groupthink that ends up generating movements that can sometimes be weird, but sometimes be powerful.
These movements take life almost by themselves due to the repetitive nature of the internet – especially in the age of social media. The like and share and retweet culture enables ideas and oddities to spread at a pace that’s almost too fast to keep up with. A week-long break from the internet could result in you missing the rise and fall of an entire fad. The #MeToo movement that spawned out of women sharing their stories about sexual harassers is an example of a powerful one. Doge, Grumpy Cat, and Leroy Jenkins are examples of the sillier and weirder ones.